Website Redesign for Batteriimport

Norsk Batteriimport AS is one of Norway’s leading suppliers of batteries and power solutions, serving both consumer and trade customers across the country. By the time they came to us, their existing website had reached the point where it was actively limiting the business rather than supporting it. The visual design had aged, the storefront didn’t work well on phones, page loads were slow, and the checkout flow had enough friction to be visibly costing them sales.

Nordic Digi Solutions rebuilt their site as a complete redesign focused on the mechanics of selling batteries online: clear product discovery, fast page loads on mobile networks, and a checkout process that doesn’t make customers think twice. The new site is faster, cleaner, and works on every device customers actually use.

The challenges

Four interrelated problems shaped the brief. Each one was costing the business in measurable ways, even if those costs hadn’t always been calculated explicitly:

• Cluttered, dated visual design. The old layout made product discovery harder than it needed to be. For an e-commerce site selling a wide range of batteries across categories, visual clarity is a direct conversion lever, not a cosmetic concern.
• Slow page loads. The site was unoptimized for performance. Slow product pages don’t just frustrate visitors, they push potential customers to competitors who load faster, especially on the mobile networks where many product searches now start.
• Poor mobile experience. The site wasn’t fully responsive. Mobile visitors got a desktop layout shrunk to phone size, with all the tap-target and readability problems that creates. For a category where buyers often shop on mobile after a product fails (the car battery dies, the phone won’t charge), mobile-first design isn’t optional.
• High-friction checkout. The checkout flow had unnecessary steps and confusing form fields. Every additional click or moment of hesitation in a checkout flow is a measurable drop in conversion rate, and this checkout had several.

Our approach

The redesign followed a four-stage process. Each stage produced a specific deliverable that needed sign-off before the next stage began.

1. Research and planning

We started by analyzing the existing site against actual customer behavior: where visitors entered, where they dropped off, which pages converted and which didn’t. We also studied the competitive landscape, since battery sales is a category where customers compare options across multiple sites before purchasing. The output was a written brief defining what the new site needed to do, structured around customer journeys rather than aesthetic preferences.

2. Modern, responsive design

The new design prioritizes clarity over decoration. Product categories are immediately scannable from the homepage, individual products have clean specification displays, and the checkout flow follows the conventions customers expect from any modern e-commerce site. The layout is built mobile-first, which means it works on phones as a designed experience rather than a fallback. Tablets and desktops get layouts optimized for those form factors specifically, not just the mobile design stretched to wider screens.

3. Performance optimization

Speed work included image compression and modern format delivery, deferred JavaScript loading on pages that don’t need it, removal of unused CSS, and proper caching configuration at both the server and CDN levels. Each optimization was applied because it addressed a measurable bottleneck on the specific page templates we were building. Product pages and category pages got the most attention since those are where most visitor time and most purchase decisions happen.

4. Streamlined checkout

The checkout was rebuilt to remove every step that wasn’t strictly necessary. Form fields were reduced to what’s actually needed for fulfillment. Shipping and payment options were presented clearly without overwhelming the visitor with choices. The visual progression through checkout was simplified so customers always know how many steps remain. The result is a checkout that gets out of the customer’s way instead of testing their patience.

What changed for the client

The rebuild produced concrete improvements across every dimension that had been failing:

• Visual identity that matches the business. The new design conveys the professionalism and reliability that Norsk Batteriimport’s actual operations represent, instead of working against the brand.
• Fully responsive across devices. Mobile customers get a site designed for mobile commerce, with proper tap targets, readable typography, and product images that load cleanly on slower connections.
• Significantly faster page loads. The combination of caching, image optimization, and asset deferral brought page speed into the range that modern customers expect, especially on category pages where the old setup was struggling most.
• Lower-friction checkout. The streamlined checkout flow reduces the number of steps between adding to cart and confirming the order, which directly improves conversion rates on a site where every percentage point matters.
• Search-friendly structure. Title tags, meta descriptions, schema markup for products, and proper internal linking were configured throughout the rebuild, giving the content a foundation to rank well for the queries customers actually search.

Nordic Digi Solutions helped us develop our online store and we couldn’t be happier. They were welcoming, quick to follow up, and delivered a modern, functional, and visually impressive store. We highly recommend them.

Thomas Olsen, Norsk Batteriimport AS

Technologies used

• CMS and e-commerce: WordPress with WooCommerce
• Performance: LiteSpeed Cache, image optimization with WebP delivery, asset minification
• Front-end: Mobile-first responsive design with HTML5 and modern CSS
• Security: reCAPTCHA on forms, our custom honeypot plugin for invisible bot blocking, security plugin baseline configuration
• Infrastructure: Managed hosting with daily backups

What we learned

Three lessons from this project that apply broadly to e-commerce redesigns:

• Mobile is the design baseline, not the adaptation target. When most product research happens on mobile, designing for desktop first and then “making it responsive” produces sites that work on phones but don’t shine on them. Mobile-first design produces sites that genuinely work everywhere because the mobile constraints force discipline into every decision.
• Checkout friction is a quiet killer. Every extra field, every ambiguous step, every moment of hesitation in checkout is a real drop in conversion rate. Most stores don’t measure this carefully and just accept the abandonment. A focused checkout audit usually finds two or three easy wins that recover a meaningful percentage of lost sales.
• Performance is part of the user experience, not a finishing touch. A beautifully designed product page that takes five seconds to load gets judged by customers as a slow site, not a beautiful one. Speed needs to be a first-class design constraint from the start, not something layered on at the end of the project.

Conclusion

The Norsk Batteriimport rebuild replaced a site that was actively working against the business with one that supports it. The visual identity matches the company’s scale, the storefront works on every device customers use, the page loads meet the expectations of a modern audience, and the checkout flow gets customers to purchase confirmation instead of getting in their way.

The deeper takeaway is that e-commerce redesigns work best when they start from the customer’s actual experience rather than from a desire to “look more modern.” The reason this site needed replacing wasn’t that it looked dated. It was that the dated appearance was symptomatic of a site that had stopped being optimized for the way customers actually buy in 2026. Fixing the appearance without fixing the underlying performance and checkout problems would have produced a prettier site with the same fundamental issues.

If your e-commerce site has fallen behind what your business needs it to do, our website redesign service handles the kind of full rebuild Norsk Batteriimport received, with the same combination of strategy, design, performance, and conversion work. For WooCommerce stores that need targeted improvements rather than a full rebuild, our WooCommerce development service may be a better fit.