Google Business Profile setup that actually delivers visibility

Google Business Profile (formerly "Google My Business") is a free profile your business can have with Google. The profile shows in Google search and Google Maps with your name, address, opening hours, phone number, photos, and customer reviews. It's the most important tool for local customers to find you. For best results, pair it with a fast, well-built WordPress website that the profile can link to.

The profile itself is free with Google. We charge to set it up correctly: €299 fixed price for full setup of a new profile, or €199 for optimization of an existing profile. It's a one-time fee, no monthly charge.

Yes, you can. But we often see businesses setting up wrong categories, writing poorly optimized descriptions, or missing verification. The result is that the profile doesn't show in search. Our job is to ensure the profile is optimized for visibility from day one, so you save time and see results faster.

Verification itself takes 3-7 days (Google sends a physical card by post or calls). After verification, the profile shows immediately for searches of your business name. It usually takes 2-4 weeks before the profile starts appearing for generic searches like "plumber Berlin" or "hairdresser near me".

It depends on the industry. Businesses that receive customers (shop, restaurant, clinic) need a physical address. Service businesses that visit customers (plumber, electrician) can have a "service area" instead of an address, where you specify which areas you cover. We clarify this when you order.

You can't delete reviews, but you can report violations of Google's guidelines (fake, abusive, not related to an actual customer relationship). The most important thing is to respond professionally to all reviews, good and bad. We train you on how to handle this.

No, each physical location must have its own profile. If you have 3 stores, you need 3 profiles linked to the same business account. We can set up multiple locations at once with a discount. Contact us for a quote.

Google Business Profile is free and is about organic visibility (you appear without paying). Google Ads is paid advertising where you pay per click. They work well together, but profile setup is a one-time cost while Ads are ongoing.

Yes, Google uses Core Web Vitals as a ranking factor for both organic search and local results. A profile linked to a slow website performs worse than one linked to a fast site. Our speed optimization service typically improves load time from 8 seconds to under 2, with measurable ranking gains within weeks.

Either order works, but the safest is: set up the profile first (so you start collecting reviews and visibility), then run the redesign with proper 301 redirects. The profile keeps working through the redesign as long as the linked URL stays valid.